BUILDING DIGITAL EXPERIENCES
Qliqify Website - Redesign
Qliqify is a digital solutions company focused on creating intuitive products, scalable websites, and modern user experiences that help businesses grow in the digital space.
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Overview
Designed a responsive website for Qliqify to improve service discoverability, communicate value more clearly, and create a stronger conversion-focused user journey.
The project focused on simplifying content, improving visual hierarchy, and delivering a seamless experience across desktop and mobile devices.
ROLEUI/UX Designer
TIMELINE4 Weeks
TOOLSFigma, chatGPT
Problem Statement
Qliqify offers multiple digital services, making it important to communicate value quickly and effectively.
The challenge was to create a website that could:
- ▸Clearly explain services and capabilities
- ▸Guide users through a structured journey
- ▸Maintain engagement throughout scrolling
- ▸Encourage inquiries through strategic CTA placement
- ▸Deliver a consistent experience across devices
Research & Insights
To understand how successful agency and SaaS websites communicate value, I conducted competitor analysis and heuristic evaluation.
Key Insights:
- ▸Users scan content before reading
- ▸Strong visual hierarchy improves comprehension
- ▸Cluttered layouts increase cognitive load
- ▸Clear CTAs improve discoverability
- ▸Simplicity supports engagement and conversion
Design Strategy
The website was designed as a scroll-based storytelling experience where each section progressively answers user questions and builds trust.
Core Principles:
- ▸Clarity over complexity
- ▸Minimal and focused layouts
- ▸Strong information hierarchy
- ▸Strategic CTA placement
- ▸Mobile-first responsiveness
Wireframing
Low-fidelity wireframes were created to establish:
- ▸Content hierarchy
- ▸Section flow
- ▸Navigation structure
- ▸CTA positioning
Interactive prototypes helped validate:
- ▸Scroll behavior
- ▸Readability
- ▸Content sequencing
- ▸Mobile responsiveness
Prototyping
Final Solution
The final design delivers a clean and conversion-focused experience designed to guide visitors from awareness to action.
Key Improvements:
- ▸Clear value proposition above the fold
- ▸Structured service presentation
- ▸Responsive layouts across devices
- ▸Modern and professional visual language
- ▸Consistent visual language
Performance Validation
The developed website was evaluated using Lighthouse.
Results:
- ▸Performance: 91
- ▸Accessibility: 100
- ▸Best Practices: 100
- ▸SEO: 100
Outcome
The redesigned experience aimed to:
- ▸Improve service discoverability
- ▸Enhance user engagement through structured storytelling
- ▸Deliver a consistent cross-device experience
Key Learning
This project reinforced the importance of balancing business goals with user needs. Through thoughtful information hierarchy, responsive design, and strategic content placement, I learned how design decisions can directly influence usability, engagement, and conversion.